Selling your home in winter? Try these 5 tips for success

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    Selling your home can seem daunting any time of year. But when cold air blows and wet snow flows in winter, you may feel especially challenged to market your home. To support your sale, the experts at Carpenter Realtors offer five tips to give you the edge.

    “Sometimes sellers have no choice but to sell in the winter months due to job changes and other life situations,” said Amy Englert, director of education for Carpenter Realtors. “Sellers may consider this a disadvantage, but selling in the winter can be strategically advantageous. Inventory dips to seasonal lows, resulting in much less competition.”

    Consider this helpful advice from professionals.

    1. Keep pathways clear.

    Winter brings snow … wet, slushy, icy snow. When your home is listed for sale, you never know when a real estate agent may request a showing with a potential buyer. For this reason you’ll want to keep walkways and driveways shoveled and salted at all times. Having a clean pathway into your property is welcoming, sets a good first impression and increases safety.

    2. Decorate and light for winter.
    While you can’t show off lush green grass and well-manicured flower beds in winter, you have plenty of ways to make your home’s exterior appealing. Hang a welcoming wreath on the front door, for example. Use uplighting to highlight your home’s best features or brighten up the yard when the sky is gray and the sun sets early. Consider using potted greenery on the porch for a splash of color.

    3. Set the stage for a good first impression.
    Even with the inventory of for-sale homes at its lowest point, you still need to keep your home in show-ready condition at all times. Of course, that’s never easy when you’re living there. As a solution, declutter thoroughly and stash your stuff in a rented storage space. Keep floors clean, promptly mopping up tracks of salty slush.

    Patrick Wilkins, manager of Carpenter Realtor’s South Meridian office, said vigilance is essential in making a good first impression.

    “Most buyers who brave the cold weather during the winter months are very serious about locating a home, so sellers need to remain vigilant to have their homes perfectly show ready in short order,” he said.

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