Deep berry shades have been around for some time both in fashion and interiors and if autumn/winter 2016 catwalk shows are to be believed they aren’t going anywhere soon.
Models at Dior sashayed down the runway with rouge noir lips topped with shiny vinyl gloss, while deep red glosses dominated at Gareth Pugh. As trends in interiors follow fashion it’s not surprising that many brands are looking towards rich red and raspberry shades, as well as deep grape and mulberry tones.
It’s a trend that has been building over some time. Colour leaders Pantone chose Marsala (a deep red) as their colour of the year in 2015, while 2014 was the year of Radian Orchid (a beautiful purple).
Karena Hyland of Karena Hyland Colour + Technical Lab, and spokesperson for Fleetwood Paints, credits their appeal to Pantone and also the feeling they create.
“Berry, red and purple shades create rich opulent blasts of colour which give larger spaces a cosy, warm feel but also add a bit of drama in the home,” she explains.
“Berry tones complement wooden furnishings and can also add elegant contrast to the more traditional white and beige shades.”
As strong colours, berry tones raise the energy levels of a room. For this reason Karena recommends them particularly for living or dining areas. “Red tones create warmth, draw people together and in turn create excitement, which makes them perfect for entertaining guests at home. However, as red tones stimulate the mind they are to be avoided in bedroom spaces.”
Deep shades may seem more autumnal but Karena sees their place year-round. “Red hues work very well with natural daylight, which is in abundance during the summer months in Ireland.” If you’re confident that berries are your jam, proceed straight to statement furniture. But if you’re in two minds, paint is perfect for dabbling.
“For colour novices paint is perfect as it has a built-in ‘change of mind’ option,” says Karena. “A wall can easily be painted over and paint is cost effective, versatile and easy to apply.” Despite this, many of us opt for ‘safe’ colours in our home. “Neutral colours like greys, whites, beiges, blues and light greens are often chosen as they create natural, harmonious places to live in, however, what we are seeing more and more is a demand for a feature wall with a bold colour choice.”
If you’re unsure at the beginning, try accessorising before painting one wall to see how it works in your home. Utility rooms, hallways and downstairs bathrooms are the perfect spaces for colour-commitment phobes.
Amanda Kavanagh is editor of Image Interiors & Living magazine
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